Photo Credit: Dan Harris |
MØ
Shepherds
Bush empire
Saturday,
1st November 2014
Pop
music has moved on since the turn of the decade. Arguments of authenticity and
‘proper music’ now sound dated and petulant, whilst the artistic merit of
writing a good a catchy, melody propelled song, whether it surfaces on Tumblr
or Saturday Night Live can be appreciated on face value alone. Female artists
like Sky Ferreira, Charli XCX and Tove Lo are bridging the gap between critical
acclaim and wide-reaching accessibility, finding a beauty and a craft in the
creation of music that’s instantly gratifying and memorable.
With
so many examples now scattered across the popular music landscape, it’s easy to
forget that MØ was once at the forefront of this modern renaissance. Since
debut single ‘Pilgrim’, though, Icona Pop’s ‘I love It’ powered to number one
and Charli XCX broke America, all while Karen Marie Ørsted’s debut album ‘No
Mythologies To Follow’ hit neither the critical nor commercial heights to match
it’s lofty expectations.
The
level of fandom tonight is almost unnerving. Devoted disciples can be seen
across all corners of a near sold out Shepherds Bush Empire, with girls
elatedly swinging their plaited topknots, lads donning full scale, eighties
tinged adidas tracksuits without a hint of irony and mums and dads greeting
even the more arbitrary album tracks like old favourites. Pop music has always
commanded an obsession with its listeners, and this almost feels like a
throwback to the days where it was practiced like a healthy, constructive
hobby, like your big sister buying Geri Halliwell’s Union Jack mini-dress or
your weird cousin drawing heartagrams on his school pencil case.
What’s
most striking about tonight’s show is how much more complete these songs sound.
The album, arguably to its detriment, wanders through a diverse collection of styles
and influences without expanding enough to really lock them down, reaching for
the rhythmic dynamism of funk or the widescreen euphoria of pure-pop but just
pulling up before the end. The band, that includes a four-piece horn section
tonight, provide that extra weight - that shot of adrenaline - to get them over
the line. The heavier percussion on the once woozy ‘Maiden’ edges it closer to
the dance floor, whilst the aforementioned horns of the insolent ‘Pilgrim’ are
more explosive and more deliberate. Circumstance can absolutely affect the way
we perceive and experience music, and people will return home with a new set of
favourite tunes from an album that they’ve heard one hundred times before. It
might be because they were winked at during a disarming, lights-down rendition
of ‘Freedom (#1)’, or because they were high-fived as she wandered through the
upper tier of the crowd during the excellent ‘Never Wanna Know’.
MØ
completely embodies the emotional properties of her songs, whether she’s
swaggering on the back of her heels as she sings ‘I’ve got money’ on ‘I Got’,
or punching the air and snarling defiantly during the empowering and aggressive
‘Waste Of Time’. That ability to understand and then capture the reason people
connect with your music as recordings, and then translate it into a live show
almost overwrought with emotion and intensity is something that has eluded many
a great pop artist. There are times tonight where MØ sings directly to the
front row, crouching on her knees and reaching gratefully towards their
outstretched arms as if she’s clinging onto a final moment of intimacy before
her platform gets too big and her audience too far away. A stage dive during
the closing moments of her rendition of Spice Girls’ ‘Say You’ll Be There’ seems
a fitting finale, as she finishes 2014 in the arms of the elated and the
adoring masses, ready for her ascension into superstardom.
Mike
Townsend
http://www.thelineofbestfit.com/reviews/live-reviews/m-shepherds-bush-empire-london-01-11-14
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